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2000 AMA Summer Educators’ Conference Proceedings |
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| PETER DANIEL WEATHERS
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Price Discount and Brand Information Effects on Perceptions of Quality and Value. 2000 AMA Summer Educators’ Conference Proceedings, 11, August, 2000: 111-16. William O. Bearden, Jay Carlson, Deborah Colton-Hebert.
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2000 AMA Winter Educators’ Conference Proceedings |
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| PETER DANIEL WEATHERS
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The Effect of Number of Scale Points on Parameter Estimates and Goodness-of-Fit Indices of Confirmatory Factor Models. 2000 AMA Winter Educators’ Conference Proceedings, 11, February, 2000: 194-195. Subhash Sharma.
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Applied Stochastic Models in Business and Industry |
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| JIANAN WU
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Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model. Applied Stochastic Models in Business and Industry, 21, 4/5, 2005: 303-309. Wu, Jianan and Wayne S. DeSarbo.
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Rejoinder for Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model. Applied Stochastic Models in Business and Industry, 21, 4/5, 2005: 317-318. Wu, Jianan and Wayne S. DeSarbo.
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Industrial Marketing Management |
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| RONALD W. NIEDRICH
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A Framework for Monitoring Customer Satisfaction: An Empirical Illustration. Industrial Marketing Management, Vol. 28, No. 3, 1999: 231-243. Subhash Sharma, Ronald W. Niedrich, and Greg Dobbins.
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Information Systems Research |
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| JIANAN WU
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A Two-Stage Model of Promotional Performance of Pure Online Players. Information Systems Research, 16, 4, 2005: 334-351. Wu, Jianan, Victor J. Cook, Jr., and Edward C. Strong.
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International Journal of Research in Marketing |
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| PETER DANIEL WEATHERS
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Assessing Generalizability of Scales Used in Cross-National Research. International Journal of Research in Marketing, 20, September, 2003: 287-295. Subhash Sharma.
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| JIANAN WU
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Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and other Search Attributes. International Journal of Research in Marketing, 17, 1, 2000: 55-78. Degeratu, Alex, Arvind Rangaswamy, and Jianan Wu.
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Journal of Academy of Marketing Science |
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| JUDITH ANNE GARRETSON FOLSE
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Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions. Journal of Academy of Marketing Science, 27, 4, 1999: 470-480. Co-authored with Scot Burton and Anne M. Velliquette.
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A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates. Journal of Academy of Marketing Science, 26, 4, 1998: 293-306. Co-authored with Scot Burton, Donald R. Lichtenstein and Richard G. Netemeyer.
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Journal of Advertising |
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| JUDITH ANNE GARRETSON FOLSE
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Spokes-Characters: Creating Character Trust and Positive Brand Attitudes. Journal of Advertising, 33, 2, 2004: 25-36. Judith Anne Garretson and Ronald W. Niedrich.
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Cause Related Marketing: The Influence of Donation Proximity and Message Framing Cues on the Less Involved Consumer. Journal of Advertising, 36, 4, 2007: 19-33. Stacy Landreth Grau and Judith Anne Garretson Folse.
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| RONALD W. NIEDRICH
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Spokes-Characters: Creating Character Trust and Positive Brand Attitudes. Journal of Advertising, Vol. 33, Summer, 2004: 25-36. Judith A. Garretson and Ronald W. Niedrich.
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Journal of Advertising Research |
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| JUDITH ANNE GARRETSON FOLSE
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Highly Coupon and Sale Prone Consumers: Seeking to Understand Benefits Beyond Price Savings. Journal of Advertising Research, 43, 2, 2003: 162-172. Judith Anne Garretson and Scot Burton.
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Journal of Applied Statistical Science |
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| PETER DANIEL WEATHERS
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Two Cumulative Damage Models for Strength of Composite Materials. Journal of Applied Statistical Science, 6, 2/3, 1997: 87-104. W. J. Padgett, R. Thirumalai.
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Journal of Brand Management |
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| RANDLE D. RAGGIO
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Chasing Brand Value -- Fully Leveraging Brand Equity To Maximize Brand Value. Journal of Brand Management, forthcoming,with Robert P. Leone.
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The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning. Journal of Brand Management, 14, 5, (May), 2007: 1-16. with Robert P. Leone.
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Journal of Business Research |
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| JUDITH ANNE GARRETSON FOLSE
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The Strategic Implementation Process: Evoking Strategic Awareness Through Communication. Journal of Business Research, 55, 4, 2000: 301-310. Co-authored with Molly Rapert and Anne M. Velliquette.
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| RONALD W. NIEDRICH
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The Influence of Seller Strategy on the Winning Price in Online Auctions: A Moderated Mediation Model. Journal of Business Research, forthcoming. Kristy E. Reynolds, James H. Gilkeson, and Ronald W. Niedrich.
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The Impact of the Number of Scale Points, Dispositional Factors, and the Status Quo Decision Heuristic on Scale Reliability and Response Accuracy. Journal of Business Research, 58, 11, 2005: 1516-1524. Danny Weathers, Subhash Sharma and Ronald W. Niedrich.
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| PETER DANIEL WEATHERS
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The Impact of the Number of Scale Points, Dispositional Factors, and the Status Quo Decision Heuristic on Scale Reliability and Response Accuracy. Journal of Business Research, forthcoming. Subhash Sharma, Ronald W. Niedrich.
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Journal of Business-to-Business Marketing |
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| JIANAN WU
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An Exploratory Study of Trade Show Formation and Diversity. Journal of Business-to-Business Marketing, 15, 4, 2008: forthcoming. Wu, Jianan, Gary L. Lilien, Ani Dasgupta.
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Journal of Consumer Research |
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| RONALD W. NIEDRICH
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Reference Price and Price Perceptions: A Comparison of Alternative Models. Journal of Consumer Research, Vol. 28, December, 2001: 339-354. Ronald W. Niedrich, Subhash Sharma, and Douglas H. Wedell.
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Journal of Interactive Marketing |
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| JIANAN WU
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A Comparative Model of Customer Satisfaction: An Application to the Competitive Internet Search Engine Market. Journal of Interactive Marketing, 18, 2, 2004: 32-50. Wu, Jianan and Daniel Padgett.
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Journal of Marketing |
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| JUDITH ANNE GARRETSON FOLSE
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The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications. Journal of Marketing, 64, 4, 2005: 118-132. Judith Anne Garretson and Scot Burton.
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Journal of Marketing Research |
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| RONALD W. NIEDRICH
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Assessing Three Sources of Misresponse to Reversed Likert Items. Journal of Marketing Research, 45, 1, 2008: 116-131. Scott D. Swain, Danny Weathers, and Ronald W. Niedrich.
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Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice. Journal of Marketing Research, forthcoming. Niedrich, Ronald W., Danny Weathers, R. Carter Hill, and David R. Bell.
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| JIANAN WU
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The Joint Spatial Representation of Multiple Data Sets Collected in Marketing Research. Journal of Marketing Research, 38, 2, 2001: 244-253. DeSarbo, Wayne S. and Jianan Wu.
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Journal of Nonprofit and Public Sector Marketing |
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| JUDITH ANNE GARRETSON FOLSE
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Cause-Related Marketing: An Exploratory Study of Campaign Donation Structure Issues. Journal of Nonprofit and Public Sector Marketing, forthcoming 2006. Co-authored with Stacy Landreth and Julie Pirsch.
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Journal of Public Policy and Marketing |
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| JUDITH ANNE GARRETSON FOLSE
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Alcoholic Beverage Sales Promotion: An Initial Investigation of the Influence of Warning Messages and Brand Characters on Those Above and Below the Legal Drinking Age. Journal of Public Policy and Marketing, 17, 7, 1998: 35-47. Judith Anne Garretson and Scot Burton.
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Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Disease-Related Risks, and Trust. Journal of Public Policy and Marketing, 19, 2, 2000: 213-227. Co-authored with Scot Burton.
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Journal of Retailing |
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| JUDITH ANNE GARRETSON FOLSE
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Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Differences and Similarities. Journal of Retailing, 78, 2, 2002: 91-99. Judith Anne Garretson, Dan Fisher and Scot Burton.
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Search Regret: Exploring its Antecedents and Consequences. Journal of Retailing, 82, 4, 2006: 339-348. Kristy E. Reynolds, Judith Anne Garretson Folse, Michael A. Jones.
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| RONALD W. NIEDRICH
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The Dimensional Stability of the Standards Used in the Disconfirmation Paradigm. Journal of Retailing, 81, 1, 2005: 49-57. Ronald W. Niedrich, Elena Kiryanova, and William C. Black.
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Journal of the Academy of Marketing Science |
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| RONALD W. NIEDRICH
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The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model. Journal of the Academy of Marketing Science, forthcoming. Ronald W. Niedrich and Scott D. Swain.
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The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated Effects Model. Journal of the Academy of Marketing Science, 31, Fall, 2003: 468-480. Ronald W. Niedrich and Scott D. Swain.
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Marketing Letters |
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| JIANAN WU
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A latent structure factor analytic approach for customer satisfaction measurement. Marketing Letters, 17, 3, 2006: 221-238. Wu, Jianan, Wayne S. Desarbo, Pu-Ju Chen, and Yao-Yi Fu.
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Marketing Science |
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| JIANAN WU
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A Fuzzy Set Model of Search and Consideration with An Application to An Online Market. Marketing Science, 22, 3, 2003: 411-434. Wu, Jianan and Arvind Rangaswamy.
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Proceedings of the Fordham University Pricing |
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| PETER DANIEL WEATHERS
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Heterogeneity in Partitioned Prices: Factors Affecting Consumer Perceptions of Price Fairness. Proceedings of the Fordham University Pricing, 2003: 22. Jay Carlson.
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Society for Consumer Psychology Winter 2003 Conference Proceedings |
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| PETER DANIEL WEATHERS
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Effects of Negatively Worded Items on Scale Reliability and Factor Structure. Society for Consumer Psychology Winter 2003 Conference Proceedings, February, 2003: 143-144. Scott Swain, Ronald W. Niedrich.
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