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Welcome to the Marketing Department in the E. J. Ourso College of Business at Louisiana State University! This page links you to what we believe is the most exciting business area: marketing. [MORE]


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DEGREE PROGRAMS
BS Marketing
PhD Marketing

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Alvin C. Burns Fellowship
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Department of Marketing
3127 Patrick F. Taylor Hall
Baton Rouge, LA 70803-6314
225-578-8684 Voice
225-578-8616 Fax
http://www.bus.lsu.edu/marketing
DEPARTMENT OF MARKETING FACULTY  

PROFESSORS
William 'Bill' C. Black
Professor
Piccadilly Cafeterias, Inc. Business Administration Business Partnership Professor
PhD, University of Texas at Austin
Teaching Interests: Quantitative analysis, Marketing management, E-Commerce
Research Interests: Spatial elements of consumer choice, Distribution systems, Quantitative models
Alvin 'Al' Clarence Burns
Professor & Department Chair
Ourso Distinguished Chair of Marketing
Undergraduate & Internship Advisor for the Department of Marketing
Ph.D., Indiana University
Teaching Interests: Marketing Research, Marketing Management
Research Interests: Consumer behavior, Marketing Research
Judith Anne Garretson Folse
Associate Professor
Janet I. and E. Robert Theriot Professor
Ph.D., University of Arkansas
Teaching Interests: Promotion, Consumer Behavior, Experimental Methods
Research Interests: Persuasion (Message & Source Effects), Consumer-Brand Relationships, Consumer Welfare
Julie Anna Guidry
Assistant Professor
Ph.D., Texas A&M University
Teaching Interests: Services Marketing, Consumer Behavior
Research Interests: Consumer Behavior, Consumption Emotions and Experiences, Social Influences
Eli Jones
Professor and Dean
E. J. Ourso Distinguished Professor of Business
Ph.D., Texas A&M Univeristy
Research Interests: Sales and Sales Management
Ronald 'Ron' W. Niedrich
Associate Professor
PhD Advisor for the Department of Marketing
Ph.D., University of South Carolina
Teaching Interests: Consumer behavior, Research methods, Quantitative analysis
Research Interests: Judgment and decision making, Consumer behavior, Measurement
Randle D. Raggio
Assistant Professor
Ph.D., The Ohio State University
Teaching Interests: Marketing Strategy, Brand Management, Pricing
Research Interests: Marketing Strategy, Brand Management, Pricing, Gratitude, B2B Services Marketing
Dan Rice
Assistant Professor
Teaching Interests: Marketing Management
Peter 'Danny' Daniel Weathers
Associate Professor
Honors Advisor for the Department of Marketing
Ph.D., University of South Carolina
Jianan Wu
Associate Professor
Ph.D., Pennsylvania State University
Teaching Interests: Marketing Engineering, International Marketing, Marketing Management
Research Interests: e-Commerce, Marketing Models, International Marketing


INSTRUCTORS
Thomas 'Tommy' J. Karam
Instructor
Ph.D.