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| EUROPEAN JOURNAL OF INFORMATION SYSTEMS
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''How Well Do Shopbots Represent Online Markets? A Study of Shopbots’ Vendor Coverage Strategy.'' European Journal of Information Systems, 19, 2010: 257–272. Allen, Gove and Wu, Jianan.
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''The Role of Online Seller Reviews and Product Price on Buyers’ Willingness-To-Pay: A Risk Perspective.'' European Journal of Information Systems, forthcoming, 2012. Wu, Jianan and Edgardo Ayala.
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| INFORMATION SYSTEMS RESEARCH
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''A Two-Stage Model of Promotional Performance of Pure Online Players.'' Information Systems Research, 16, 4, 2005: 334-351. Wu, Jianan, Victor J. Cook, Jr., and Edward C. Strong.
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| JOURNAL OF CONSUMER RESEARCH
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''Reference Price and Price Perceptions: A Comparison of Alternative Models.'' Journal of Consumer Research, Vol. 28, December, 2001: 339-354. Ronald W. Niedrich, Subhash Sharma, and Douglas H. Wedell.
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| JOURNAL OF MARKETING
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''The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications.'' Journal of Marketing, 64, 4, 2005: 118-132. Judith Anne Garretson and Scot Burton.
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''Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy.'' Journal of Marketing, 74, 2010: 61-76. Eli Jones, with Frank Fu, Keith Richards and Douglas Hughes.
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''Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?.'' Journal of Marketing, 2011: 16-30. Eli Jones, with V Kumar, Rajkumar Venkatesan and Robert P. Leone.
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| JOURNAL OF MARKETING RESEARCH
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''Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice.'' Journal of Marketing Research, 46, 5, 2009: 693-702. Niedrich, Ronald W., Danny Weathers, R. Carter Hill, and David R. Bell.
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''Assessing Three Sources of Misresponse to Reversed Likert Items.'' Journal of Marketing Research, 45, 1, 2008: 116-131. Scott D. Swain, Danny Weathers, and Ronald W. Niedrich.
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''The Joint Spatial Representation of Multiple Data Sets Collected in Marketing Research.'' Journal of Marketing Research, 38, 2, 2001: 244-253. DeSarbo, Wayne S. and Jianan Wu.
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| JOURNAL OF RETAILING
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''Search Regret: Exploring its Antecedents and Consequences.'' Journal of Retailing, 82, 4, 2006: 339-348. Kristy E. Reynolds, Judith Anne Garretson Folse, Michael A. Jones.
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''Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Differences and Similarities.'' Journal of Retailing, 78, 2, 2002: 91-99. Judith Anne Garretson, Dan Fisher and Scot Burton.
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''Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions.'' Journal of Retailing, 86, 4, 2010: 295-309. Judith Anne Garretson Folse, Ronald W. Niedrich and Stacy Landreth Grau.
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''Cause-Related Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions.'' Journal of Retailing, 86, 4, 2010: 295-309. Folse, Judith Anne Garretson, Ronald W. Niedrich, and Stacy Landreth Grau.
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''The Dimensional Stability of the Standards Used in the Disconfirmation Paradigm.'' Journal of Retailing, 81, 1, 2005: 49-57. Ronald W. Niedrich, Elena Kiryanova, and William C. Black.
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| JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
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''The Antecedents of Preventive Health Care Behavior: An Empirical Study.'' Journal of the Academy of Marketing Science, Vol. 26, No. 1, Fall 1997: 1-15. with Rama K. Jayanti.
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''Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions.'' Journal of the Academy of Marketing Science, 27, 4, 1999: 470-480. Co-authored with Scot Burton and Anne M. Velliquette.
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''A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates.'' Journal of the Academy of Marketing Science, 26, 4, 1998: 293-306. Co-authored with Scot Burton, Donald R. Lichtenstein and Richard G. Netemeyer.
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''Gratitude Works: Its Impact and the Mediating Role of Affective Commitment.'' Journal of the Academy of Marketing Science, 37, 4, 2009: 455-469. Randle D. Raggio and Judith Anne Garretson Folse.
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''Examining the Effect of Salesperson Service Behavior in a Competitive Context.'' Journal of the Academy of Marketing Science, 35, 2007: 603-616. Eli Jones, with Michael Ahearne, and Ronald Jelinek.
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''Technology Use on the Front Line: A Longitudinal Analysis of How Technology Enhances Individual Performance.'' Journal of the Academy of Marketing Science, 35, 2007: 101-112. Eli Jones, with Suresh Sundaram, Andrew Schwarz and Wynne Chin.
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''The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model.'' Journal of the Academy of Marketing Science, 36, 3, 2008: 309-321. Ronald W. Niedrich and Scott D. Swain.
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''The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated Effects Model.'' Journal of the Academy of Marketing Science, 31, Fall, 2003: 468-480. Ronald W. Niedrich and Scott D. Swain.
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| MANAGEMENT SCIENCE
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''High Touch through High Tech: The Impact of Salesperson Technology Usage on Customer Satisfaction and Salesperson Performance.'' Management Science, 54, 2008: 671-685. Eli Jones, with Michael Ahearne, Adam Rapp, and John Mathieu.
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