BATON ROUGE - KPMG Peat Marwick Endowed Professor Larry
Crumbley of the Department of
Accounting and Instructor Thomas
Karam of the Department of Marketing
are two of the four coauthors of the
recently released Dangerous Hoops: A
Forensic Marketing Action Adventure.
Published by LSU Press, the book is
“part crime novel, part textbook,”
according to the publisher’s
description. Dangerous Hoops
“combines the principles of
marketing and forensic accounting
into a lively narrative to educate
and entertain.”
According to Crumbley, Dangerous
Hoops is “part crime novel, part
textbook, and combines the
principles of marketing and forensic
accounting into a lively narrative
to educate and entertain.”
Set in the world of professional
sports, Dangerous Hoops introduces
FBI Agent Bill Douglass, marketing
professor Caleb Pehrson and a Boston
Celtics vice-president of sales who
purse a deadly extortionist to save
lives and spare the National
Basketball Association from a public
relations nightmare. The adventurous
storyline has demands for cash and
diamonds, poisoned collector’s cards
and botched drop-offs. The tale uses
the foundation of business and
marketing with examples from the
world of pro basketball to educate
readers.
“Today’s students are accustomed
to television and movies, and the
video generation likes mental
simulation and verbal pictures to
job their memories, rather than gray
pages of technical material alone,”
Crumbley said. “Proven aids in
learning include the element of
surprise in a novel when a learner
encounters an unexpected phenomenon
and the retention of a new concept
that appears in a dramatic, unusual
context.”
For Crumbley, this is the
thirteenth education novel he has
written or co-wrote. In addition to
Karam, he was joined this time by
Fred Campbell, a retired professor
of marketing from the University of
North Carolina-Charlotte, and Peter
Maresco, a clinical associate
professor at the John F. Welch
College of Business at Sacred Heart
University.
Dangerous Hoops can be purchased
at
http://lsupress.org/books/detail/dangerous-hoops/
or electronically for Kindle, Google
or Nook.