| Opening a franchised unit involves several important
considerations, particularly startup cost. Startup cost are crucial
considerations for the franchisee. Startup cost include:
1. Building Expenses - land, building, equipment, fixtures,
decorating, remodeling
2. One to three months' salaries and wages
3. Inventory
4. Advertising Cost
5. Business Expenses - telephone and utilities, insurance,
legal, other professional fees, vehicles, supplies, and licenses
6. Living Expenses - moving expenses, salary for owner or
manager
The franchisee's major financial obligation is to the franchisor.
The franchisee is required to pay the franchisor several fees. Besides
the explicit fees the franchisee is generally required to purchase
specific items of equipment or inventory often carrying the logo of
the franchisor. The equipment used must meet the specifications set by
the franchisor. All explicit fees required for the franchisee to pay
are listed in items 5 and 6 of the Uniform Franchise Offering Circular
(UFOC). These fees may include but are not limited to:
1. Franchising Fees - normally ranges from $5,000 to 50,000
2. Royalty Fees - normally ranges from 3 to 7 % of gross
revenues on a weekly, biweekly, or monthly basis
3. Advertising Fees - normally ranges from 0.5 to 4 % of gross
revenues
4. Leasing or Rental Fees - either a fixed monthly payment or
normally ranges from 1 to 8 % of gross revenues
5. Training - travel, lodging, and meals
6. Other Fees - additional cost relating to on-site
visitations, computer rental fees, equipment leasing fees, or travel
expenses to regional or national franchisor meetings
The franchisor is required in the Uniform Franchise Offering
Circular to state the franchisee's initial investment. Some
franchisors work hard to establish estimates of total startup
expenses. The franchisee must recognize that the figures are only
estimates that will vary from one location to the other. Franchisees
need to know the basis of estimates made by the franchisor and perform
their own business and financial analyses before making any final
decisions. The total cost of any franchise operation will depend on a
number of factors, including the location, the local market, and
economic conditions.
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