Worksheet B

FRANCHISOR BUSINESS PLAN

NAME OF BUSINESS      

 

Date Prepared:________________

MARKETING 
      VISION / MISSION STATEMENT _____________________________
      MAJOR MARKETING OBJECTIVES 1.___________________________
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2.___________________________
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3.___________________________
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4.___________________________
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      PRODUCT / SERVICE _____________________________
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. _____________________________
            _____________________________
      TARGET MARKET _____________________________
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      CUSTOMER PROMOTION / ADVERTISING _____________________________
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      PRICE _____________________________
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      FRANCHISEE LOCATION SELECTION _____________________________
      CRITERIA _____________________________
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      FRANCHISEE GRAND OPENING _____________________________
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