Selling is a game. We need to learn the rules and object of the game.

Selling is not just satisfying people's needs but also fulfilling their wants. Selling is an emotional experience. We generally buy so that we can increase our prestige, pleasure, power, prominence, or profit.

There are certain regulations regarding selling a franchise. The delivery of the UFOC to the prospective franchisee must be made at least ten business days before any signing or consideration is given. Also earnings claims are generally not made by the franchisor or their sales people regarding the franchise opportunity.