Franchising is a tremendous opportunity.  But franchising has certain misconceptions and misunderstandings attached to it.  Franchising is not for everyone and, although the media has developed many legendary success stories, the actual drama of becoming a franchisor is often misunderstood.  Franchising is a suitable method of expansion for many businesses.  However, it is a costly, complicated, and risky method of expansion and should be undertaken only by those who have the desire, perseverance, and willingness to learn and to develop and to accept an entirely new method of business organization. 

This guide is designed to help you understand the various tasks, structures, and obligations associated with developing a successful franchising system.  There is a need for great planning, organization, and follow-through in establishing a successful franchising program.  It is important to learn about franchisings' common problems and errors in order to establish a viable and strong franchise program.  This guide is a reference tool, and coupled with professional, legal, and financial advice, you should be able to ascertain those functions and activities which are necessary to start and develop a powerful  franchise program.