As the business begins with a grand opening, the growth stage of this franchise operation also begins. From the time the franchisee has signed the franchise agreement and begins the training program to become a qualified operator, the franchisee-franchisor relationship bonds and grows. The training and grand opening is a very emotional time for the franchisee and allows the franchisor and franchisee to work very closely and for everyone to get to know each other better. Time is taken during the day to become extensively involved in serious training activity while at night time the opportunity to interact and socialize is present for the franchisees' and the franchisors' staff.

This assistance provided by the franchisor to the franchisee with training, hiring of new staff, the grand opening, advertising, promotion, and becoming a master of the daily operations increases the bond and the strength of the franchisee/franchisor relationship. This time of positive interaction provides the mortar to build the structure of a strong interpersonal relationship.

The franchisor will now also provide a support staff, both at home as well as in the field, to help the franchisee as they go through new learning experiences and have new questions about the operations of the business. The franchisor needs to be able to communicate with the franchisee and many do this through the use of newsletters, brochures, and 800 hotlines. The franchisee, in turn, utilizes the franchisor and their field staff to help train new employees and to help learn how to improve the operations of the existing business.

If the franchisee finds the support systems of the franchisor insufficient, then the first problems arise in the franchisee/franchisor relationship. The franchisor needs to be immediately informed by the franchisee if such problems do arise. The franchisee should go immediately to the franchisor directly and explain the problems and the circumstances. The franchisor, in turn, should provide proper relief and support for the franchisee to insure continuation growth and success of the franchise business.