There are certain practices which a franchisor can do to enhance and develop the franchisee/franchisor relationship. These include but are not limited to the following:

FRANCHISOR

(1) Develop a strong training program

(2) Distribute a house organ to franchisees

(3) Hold national and regional meetings

(4) Distribute advertising materials to franchisees

(5) Develop a franchise advisory council (FAC)

(6) Conduct contests for franchisees (and spouse)

(7) Develop 24-hour toll-free hotline

(8) Provide headquarters representative visit to each franchisee at least once every three months

(9) Develop award structure for franchisee achievers

(10) Provide bonus systems for franchisees

(11) Develop and promote advertising packages and flyers

(12) Provide franchisee to franchisee training and consulting

(13) Provide headquarter retreats for franchisees

These are simply some successful motivation aids and guidelines for the proper development of a franchisee/franchisor relationship. The franchisor may use some or all of these ideas to help develop and strengthen the franchisee/franchisor relationship.

The franchisee needs to also work on the development of the franchisee/franchisor relationship. The following are some guidelines and practices which the franchisee may use to help enhance the franchisee/franchisor relationship:

FRANCHISEE

Participate in all training opportunities

Contribute to house organ or newsletters

Attend all national or regional meetings

Participate in all FAC franchise advisory council activities

Participate in all contests and incentive programs for franchisees

Become involved in advertising and promotional committee activities

Use headquarters representatives for training and evaluation

Use hotline phone services when appropriate

Seek and achieve franchisor awards

Obtain and use promotional advertising materials

Be a participant in franchisee to franchisee consultations

Go to headquarters organization for fireside chats

It is not easy to develop a strong franchisee/franchisor relationship. This takes hard work on the part of both parties. The franchisee needs to recognize the limitations which the franchisor has for spending enormous funds and resources on pleasurable activities. The franchisee can become involved in committees and activities which enhance this relationship.