The executive summary (limited to a maximum of 1,000 words, or three pages) serves to summarize and capsulize the information contained in the franchisor feasibility business plan and is written after the other sections have been developed. This section highlights the major findings in each of the primary content areas and explains the overall feasibility of the franchising program. 

The executive summary will also discuss the key personnel, start-up schedule, competition, funds requested, collateral required, fund uses explained and even the fund repayment schedule. The executive summary may change from time to time after the initial business plan has been developed because of the changing conditions of the economy and of the franchise itself.

The executive summary should include paragraphs about:

A.  Company name, address and contact person.

B.  Type of Business - Mission or Vision statement

C.  Company Description

D.  Key Personnel

E.  Start-up schedule

F.  Competition

G.  Funds needed and/or requested

H.  Fund Use Statement