A franchising system requires a tremendous amount of preparation and training. New franchisees as well as staff members need to learn about the various positions and occupations in their organization. Franchisees need to learn about hiring, firing, inventory control, marketing, advertising, promotion, bookkeeping, and all other aspects of the franchise business. The knowledge is not enough. It is of equal or more importance that the franchisor instill within the franchisee a sense of self-confidence and self-worth.

The franchisor wants to work with a partner, co-owner, and in a sense, a fellow "family member." The franchisor must take the time during the initial training session to help develop the self-confidence, self-respect, and self-worth of the franchisee. 

The franchisee should feel comfortable in working with the franchisor and their staff. In addition, the franchisee should feel at home in handling the tasks of the business. The franchisee needs a feeling of pride and prestige in working with the franchise business and the opportunity to become successful. The franchisee needs to realize that they are also providing a needed service to the community and obtaining from the business personal profit, pleasure, and prestige.