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| PETER DANIEL WEATHERS
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Price Discount and Brand Information Effects on Perceptions of Quality and Value. 2000 AMA Summer Educators’ Conference Proceedings, 11, August, 2000: 111-16. William O. Bearden, Jay Carlson, Deborah Colton-Hebert.
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| PETER DANIEL WEATHERS
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The Effect of Number of Scale Points on Parameter Estimates and Goodness-of-Fit Indices of Confirmatory Factor Models. 2000 AMA Winter Educators’ Conference Proceedings, 11, February, 2000: 194-195. Subhash Sharma.
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| JIANAN WU
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Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model. Applied Stochastic Models in Business and Industry, 21, 4/5, 2005: 303-309. Wu, Jianan and Wayne S. DeSarbo.
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Rejoinder for Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model. Applied Stochastic Models in Business and Industry, 21, 4/5, 2005: 317-318. Wu, Jianan and Wayne S. DeSarbo.
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| RANDLE D. RAGGIO
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Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources. Emory BI Technical Report, Available at SSRN:, http://ssrn.com/abstract=88956, 2006. ,with Robert P. Leone.
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| RONALD W. NIEDRICH
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A Framework for Monitoring Customer Satisfaction: An Empirical Illustration. Industrial Marketing Management, Vol. 28, No. 3, 1999: 231-243. Subhash Sharma, Ronald W. Niedrich, and Greg Dobbins.
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| JIANAN WU
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A Two-Stage Model of Promotional Performance of Pure Online Players. Information Systems Research, 16, 4, 2005: 334-351. Wu, Jianan, Victor J. Cook, Jr., and Edward C. Strong.
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| PETER DANIEL WEATHERS
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Assessing Generalizability of Scales Used in Cross-National Research. International Journal of Research in Marketing, 20, September, 2003: 287-295. Subhash Sharma.
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| JIANAN WU
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Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and other Search Attributes. International Journal of Research in Marketing, 17, 1, 2000: 55-78. Degeratu, Alex, Arvind Rangaswamy, and Jianan Wu.
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| ALVIN CLARENCE BURNS
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The Antecedents of Preventive Health Care Behavior: An Empirical Study. Journal of Academy of Marketing Science, Vol. 26, No. 1, Fall 1997: 1-15. with Rama K. Jayanti.
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| JUDITH ANNE GARRETSON FOLSE
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Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions. Journal of Academy of Marketing Science, 27, 4, 1999: 470-480. Co-authored with Scot Burton and Anne M. Velliquette.
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A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates. Journal of Academy of Marketing Science, 26, 4, 1998: 293-306. Co-authored with Scot Burton, Donald R. Lichtenstein and Richard G. Netemeyer.
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| ALVIN CLARENCE BURNS
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Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes. Journal of Advertising, Vol. XXVI, No. 3, 1997: 33-44. with Laurie Babin.
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| JUDITH ANNE GARRETSON FOLSE
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Spokes-Characters: Creating Character Trust and Positive Brand Attitudes. Journal of Advertising, 33, 2, 2004: 25-36. Judith Anne Garretson and Ronald W. Niedrich.
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Cause Related Marketing: The Influence of Donation Proximity and Message Framing Cues on the Less Involved Consumer. Journal of Advertising, 36, 4, 2007: 19-33. Stacy Landreth Grau and Judith Anne Garretson Folse.
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| RONALD W. NIEDRICH
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Spokes-Characters: Creating Character Trust and Positive Brand Attitudes. Journal of Advertising, Vol. 33, Summer, 2004: 25-36. Judith A. Garretson and Ronald W. Niedrich.
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| JUDITH ANNE GARRETSON FOLSE
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Highly Coupon and Sale Prone Consumers: Seeking to Understand Benefits Beyond Price Savings. Journal of Advertising Research, 43, 2, 2003: 162-172. Judith Anne Garretson and Scot Burton.
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| ALVIN CLARENCE BURNS
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Factors Affecting Children's Store Loyalty: An Empirical Examination of Two Store Types. Journal of Applied Business Research, forthcoming. with Laura Williams.
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| PETER DANIEL WEATHERS
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Two Cumulative Damage Models for Strength of Composite Materials. Journal of Applied Statistical Science, 6, 2/3, 1997: 87-104. W. J. Padgett, R. Thirumalai.
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| RANDLE D. RAGGIO
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Chasing Brand Value -- Fully Leveraging Brand Equity To Maximize Brand Value. Journal of Brand Management, forthcoming,with Robert P. Leone.
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The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning. Journal of Brand Management, 14, 5, (May), 2007: 1-16. with Robert P. Leone.
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| JUDITH ANNE GARRETSON FOLSE
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The Strategic Implementation Process: Evoking Strategic Awareness Through Communication. Journal of Business Research, 55, 4, 2000: 301-310. Co-authored with Molly Rapert and Anne M. Velliquette.
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| RONALD W. NIEDRICH
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The Impact of the Number of Scale Points, Dispositional Factors, and the Status Quo Decision Heuristic on Scale Reliability and Response Accuracy. Journal of Business Research, 58, 11, 2005: 1516-1524. Danny Weathers, Subhash Sharma and Ronald W. Niedrich.
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The Influence of Seller Strategy on the Winning Price in Online Auctions: A Moderated Mediation Model. Journal of Business Research, forthcoming. Kristy E. Reynolds, James H. Gilkeson, and Ronald W. Niedrich.
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| PETER DANIEL WEATHERS
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The Impact of the Number of Scale Points, Dispositional Factors, and the Status Quo Decision Heuristic on Scale Reliability and Response Accuracy. Journal of Business Research, forthcoming. Subhash Sharma, Ronald W. Niedrich.
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| JIANAN WU
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An Exploratory Study of Trade Show Formation and Diversity. Journal of Business-to-Business Marketing, 15, 4, 2008: forthcoming. Wu, Jianan, Gary L. Lilien, Ani Dasgupta.
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| RONALD W. NIEDRICH
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Reference Price and Price Perceptions: A Comparison of Alternative Models. Journal of Consumer Research, Vol. 28, December, 2001: 339-354. Ronald W. Niedrich, Subhash Sharma, and Douglas H. Wedell.
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| JIANAN WU
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A Comparative Model of Customer Satisfaction: An Application to the Competitive Internet Search Engine Market. Journal of Interactive Marketing, 18, 2, 2004: 32-50. Wu, Jianan and Daniel Padgett.
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| JUDITH ANNE GARRETSON FOLSE
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The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications. Journal of Marketing, 64, 4, 2005: 118-132. Judith Anne Garretson and Scot Burton.
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| RONALD W. NIEDRICH
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Assessing Three Sources of Misresponse to Reversed Likert Items. Journal of Marketing Research, forthcoming. Scott D. Swain, Danny Weathers, and Ronald W. Niedrich.
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| JIANAN WU
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The Joint Spatial Representation of Multiple Data Sets Collected in Marketing Research. Journal of Marketing Research, 38, 2, 2001: 244-253. DeSarbo, Wayne S. and Jianan Wu.
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| JUDITH ANNE GARRETSON FOLSE
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Cause-Related Marketing: An Exploratory Study of Campaign Donation Structure Issues. Journal of Nonprofit and Public Sector Marketing, forthcoming 2006. Co-authored with Stacy Landreth and Julie Pirsch.
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| JUDITH ANNE GARRETSON FOLSE
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Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Disease-Related Risks, and Trust. Journal of Public Policy and Marketing, 19, 2, 2000: 213-227. Co-authored with Scot Burton.
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Alcoholic Beverage Sales Promotion: An Initial Investigation of the Influence of Warning Messages and Brand Characters on Those Above and Below the Legal Drinking Age. Journal of Public Policy and Marketing, 17, 7, 1998: 35-47. Judith Anne Garretson and Scot Burton.
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| JUDITH ANNE GARRETSON FOLSE
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Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Differences and Similarities. Journal of Retailing, 78, 2, 2002: 91-99. Judith Anne Garretson, Dan Fisher and Scot Burton.
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Search Regret: Exploring its Antecedents and Consequences. Journal of Retailing, 82, 4, 2006: 339-348. Kristy E. Reynolds, Judith Anne Garretson Folse, Michael A. Jones.
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| RONALD W. NIEDRICH
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The Dimensional Stability of the Standards Used in the Disconfirmation Paradigm. Journal of Retailing, 81, 1, 2005: 49-57. Ronald W. Niedrich, Elena Kiryanova, and William C. Black.
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| RONALD W. NIEDRICH
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The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model. Journal of the Academy of Marketing Science, forthcomming. Ronald W. Niedrich and Scott D. Swain.
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The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated Effects Model. Journal of the Academy of Marketing Science, 31, Fall, 2003: 468-480. Ronald W. Niedrich and Scott D. Swain.
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| JIANAN WU
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A latent structure factor analytic approach for customer satisfaction measurement. Marketing Letters, 17, 3, 2006: 221-238. Wu, Jianan, Wayne S. Desarbo, Pu-Ju Chen, and Yao-Yi Fu.
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| JIANAN WU
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A Fuzzy Set Model of Search and Consideration with An Application to An Online Market. Marketing Science, 22, 3, 2003: 411-434. Wu, Jianan and Arvind Rangaswamy.
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| PETER DANIEL WEATHERS
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Heterogeneity in Partitioned Prices: Factors Affecting Consumer Perceptions of Price Fairness. Proceedings of the Fordham University Pricing, 2003: 22. Jay Carlson.
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| ALVIN CLARENCE BURNS
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A Modified Scale for the Measurement of Communication-Evoked Mental Imagery. Psychology and Marketing, 15, (3), 1998: 261-278. with Laurie A. Babin.
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| ALVIN CLARENCE BURNS
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Narrative Text Baises Attending the Critical Incidents Technique. Qualitative Market Research: An International Journal, forthcoming. with Laura Williams and James (.
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| ALVIN CLARENCE BURNS
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The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education. Simulations and Gaming: An International Journal of Theory, Design, and Research, forthcoming. with David Fritzsche.
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Motivating Students to Engage inExperiential Learning: A Tension-To-Learn Theory Based On Curiosity and Absorptive Capacity. Simulations and Gaming: An International Journal of Theory, Design, and Research, 29, 2, 1998: 133-151. with James Gentry.
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| PETER DANIEL WEATHERS
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Effects of Negatively Worded Items on Scale Reliability and Factor Structure. Society for Consumer Psychology Winter 2003 Conference Proceedings, February, 2003: 143-144. Scott Swain, Ronald W. Niedrich.
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