''Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions.'' Journal of Academy of Marketing Science, 27, 4, 1999: 470-480. Co-authored with Scot Burton and Anne M. Velliquette.
''A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates.'' Journal of Academy of Marketing Science, 26, 4, 1998: 293-306. Co-authored with Scot Burton, Donald R. Lichtenstein and Richard G. Netemeyer.
''Spokes-Characters: Creating Character Trust and Positive Brand Attitudes.'' Journal of Advertising, 33, 2, 2004: 25-36. Judith Anne Garretson and Ronald W. Niedrich.
''Cause Related Marketing: The Influence of Donation Proximity and Message Framing Cues on the Less Involved Consumer.'' Journal of Advertising, 36, 4, 2007: 19-33. Stacy Landreth Grau and Judith Anne Garretson Folse.
''Highly Coupon and Sale Prone Consumers: Seeking to Understand Benefits Beyond Price Savings.'' Journal of Advertising Research, 43, 2, 2003: 162-172. Judith Anne Garretson and Scot Burton.
''The Strategic Implementation Process: Evoking Strategic Awareness Through Communication.'' Journal of Business Research, 55, 4, 2000: 301-310. Co-authored with Molly Rapert and Anne M. Velliquette.
''The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications.'' Journal of Marketing, 64, 4, 2005: 118-132. Judith Anne Garretson and Scot Burton.
''Cause-Related Marketing: An Exploratory Study of Campaign Donation Structure Issues.'' Journal of Nonprofit and Public Sector Marketing, forthcoming 2006. Co-authored with Stacy Landreth and Julie Pirsch.
''Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Disease-Related Risks, and Trust.'' Journal of Public Policy and Marketing, 19, 2, 2000: 213-227. Co-authored with Scot Burton.
''Alcoholic Beverage Sales Promotion: An Initial Investigation of the Influence of Warning Messages and Brand Characters on Those Above and Below the Legal Drinking Age.'' Journal of Public Policy and Marketing, 17, 7, 1998: 35-47. Judith Anne Garretson and Scot Burton.
''Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Differences and Similarities.'' Journal of Retailing, 78, 2, 2002: 91-99. Judith Anne Garretson, Dan Fisher and Scot Burton.
''Search Regret: Exploring its Antecedents and Consequences.'' Journal of Retailing, 82, 4, 2006: 339-348. Kristy E. Reynolds, Judith Anne Garretson Folse, Michael A. Jones.
RONALD W. NIEDRICH
''A Framework for Monitoring Customer Satisfaction: An Empirical Illustration.'' Industrial Marketing Management, Vol. 28, No. 3, 1999: 231-243. Subhash Sharma, Ronald W. Niedrich, and Greg Dobbins.
''Spokes-Characters: Creating Character Trust and Positive Brand Attitudes.'' Journal of Advertising, Vol. 33, Summer, 2004: 25-36. Judith A. Garretson and Ronald W. Niedrich.
''The Impact of the Number of Scale Points, Dispositional Factors, and the Status Quo Decision Heuristic on Scale Reliability and Response Accuracy.'' Journal of Business Research, 58, 11, 2005: 1516-1524. Danny Weathers, Subhash Sharma and Ronald W. Niedrich.
''The Influence of Seller Strategy on the Winning Price in Online Auctions: A Moderated Mediation Model.'' Journal of Business Research, forthcoming. Kristy E. Reynolds, James H. Gilkeson, and Ronald W. Niedrich.
''Reference Price and Price Perceptions: A Comparison of Alternative Models.'' Journal of Consumer Research, Vol. 28, December, 2001: 339-354. Ronald W. Niedrich, Subhash Sharma, and Douglas H. Wedell.
''Assessing Three Sources of Misresponse to Reversed Likert Items.'' Journal of Marketing Research, forthcoming. Scott D. Swain, Danny Weathers, and Ronald W. Niedrich.
''The Dimensional Stability of the Standards Used in the Disconfirmation Paradigm.'' Journal of Retailing, 81, 1, 2005: 49-57. Ronald W. Niedrich, Elena Kiryanova, and William C. Black.
''The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model.'' Journal of the Academy of Marketing Science, forthcomming. Ronald W. Niedrich and Scott D. Swain.
''The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated Effects Model.'' Journal of the Academy of Marketing Science, 31, Fall, 2003: 468-480. Ronald W. Niedrich and Scott D. Swain.
RANDLE D. RAGGIO
''Chasing Brand Value -- Fully Leveraging Brand Equity To Maximize Brand Value.'' Journal of Brand Management, forthcoming,with Robert P. Leone.
''The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning.'' Journal of Brand Management, 14, 5, (May), 2007: 1-16. with Robert P. Leone.
PETER DANIEL WEATHERS
''Price Discount and Brand Information Effects on Perceptions of Quality and Value.'' 2000 AMA Summer Educators’ Conference Proceedings, 11, August, 2000: 111-16. William O. Bearden, Jay Carlson, Deborah Colton-Hebert.
''The Effect of Number of Scale Points on Parameter Estimates and Goodness-of-Fit Indices of Confirmatory Factor Models.'' 2000 AMA Winter Educators’ Conference Proceedings, 11, February, 2000: 194-195. Subhash Sharma.
''Assessing Generalizability of Scales Used in Cross-National Research.'' International Journal of Research in Marketing, 20, September, 2003: 287-295. Subhash Sharma.
''Two Cumulative Damage Models for Strength of Composite Materials.'' Journal of Applied Statistical Science, 6, 2/3, 1997: 87-104. W. J. Padgett, R. Thirumalai.
''The Impact of the Number of Scale Points, Dispositional Factors, and the Status Quo Decision Heuristic on Scale Reliability and Response Accuracy.'' Journal of Business Research, forthcoming. Subhash Sharma, Ronald W. Niedrich.
''Heterogeneity in Partitioned Prices: Factors Affecting Consumer Perceptions of Price Fairness.'' Proceedings of the Fordham University Pricing, 2003: 22. Jay Carlson.
''Effects of Negatively Worded Items on Scale Reliability and Factor Structure.'' Society for Consumer Psychology Winter 2003 Conference Proceedings, February, 2003: 143-144. Scott Swain, Ronald W. Niedrich.
JIANAN WU
''Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model.'' Applied Stochastic Models in Business and Industry, 21, 4/5, 2005: 303-309. Wu, Jianan and Wayne S. DeSarbo.
''Rejoinder for Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model.'' Applied Stochastic Models in Business and Industry, 21, 4/5, 2005: 317-318. Wu, Jianan and Wayne S. DeSarbo.
''A Two-Stage Model of Promotional Performance of Pure Online Players.'' Information Systems Research, 16, 4, 2005: 334-351. Wu, Jianan, Victor J. Cook, Jr., and Edward C. Strong.
''Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and other Search Attributes.'' International Journal of Research in Marketing, 17, 1, 2000: 55-78. Degeratu, Alex, Arvind Rangaswamy, and Jianan Wu.
''An Exploratory Study of Trade Show Formation and Diversity.'' Journal of Business-to-Business Marketing, 15, 4, 2008: forthcoming. Wu, Jianan, Gary L. Lilien, Ani Dasgupta.
''A Comparative Model of Customer Satisfaction: An Application to the Competitive Internet Search Engine Market.'' Journal of Interactive Marketing, 18, 2, 2004: 32-50. Wu, Jianan and Daniel Padgett.
''The Joint Spatial Representation of Multiple Data Sets Collected in Marketing Research.'' Journal of Marketing Research, 38, 2, 2001: 244-253. DeSarbo, Wayne S. and Jianan Wu.
''A latent structure factor analytic approach for customer satisfaction measurement.'' Marketing Letters, 17, 3, 2006: 221-238. Wu, Jianan, Wayne S. Desarbo, Pu-Ju Chen, and Yao-Yi Fu.
''A Fuzzy Set Model of Search and Consideration with An Application to An Online Market.'' Marketing Science, 22, 3, 2003: 411-434. Wu, Jianan and Arvind Rangaswamy.
