Education
Ph.D., The Ohio State University, 2006
M.A., The Ohio State University, 2005
M.B.A., Vanderbilt University, 1997
B.S.B.A., University of Southern Mississippi, 1991

Courses Taught
BADM 7100 - Marketing Administration
MKT 4451 - Marketing Management
MKT 7300 - Marketing Strategy Formation

Teaching and Other Awards:
Tiger Athletic Foundation Undergraduate Teaching Award, 2009




Interests
Teaching Interest: Marketing Strategy, Brand Management, Pricing

Research Interest: Marketing Strategy, Brand Management, Pricing, Gratitude, B2B Services Marketing

Selected Research Publications
''Do You Thank the Taxpayer for your Bailout?.'' Harvard Business Review, June, 2009

''Gratitude Works: Its Imact and the Mediating Role of Affective Commitment.'' Journal of the Academy of Marketing Science, forthcoming. with Judith Anne Garretson Folse.

''Chasing Brand Value -- Fully Leveraging Brand Equity To Maximize Brand Value.'' Journal of Brand Management, 16, (January), 2009. with Robert P. Leone.

''The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning.'' Journal of Brand Management, 14, (May), 2007: 1-16. with Robert P. Leone.

''Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources.'' Emory BI Technical Report, Available at SSRN:, http://ssrn.com/abstract=88956, 2006. with Robert P. Leone.


Biographical Summary
Randy’s professional marketing experience includes time as the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool “noodles”), the Luminator brand of light-up sport toys, and Little Bear, Franklin and Jay Jay the Jet Plane plush products based on the animated children’s series. He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel. Prior to attending Ohio State, Randy was Director of the Jack C. Massey Graduate School of Business at Belmont University and instructor in undergraduate, MBA and professional education courses. Prior to attending Vanderbilt, Randy worked with Andersen Consulting (now Accenture) before leaving the firm to start his own company. Randy has business experience with companies in the U.S., Canada, Mexico, Belgium, China, Korea, Australia and the United Kingdom. Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22. In the summer of 2000 he swam in the annual 12.5-mile “Race Around Key West,” finishing in a time of 4:55:00. He also spent seven weeks in India during the summer of 1999 helping to develop daycare centers for children in the slums of Bombay (Mumbai). In 2006 he founded and directed the “Louisiana Thanks You!” campaign to help the people of Louisiana express their gratitude for the overwhelmingly generous response to hurricanes Katrina and Rita, which spawned his interest in the place of gratitude in marketing. In 2008, he was awarded the President’s Volunteer Service Award from President George W. Bush in recognition of his work with Desire Street Academy.