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    • DEPARTMENT OF MARKETING PHD PROGRAM

    The Program

    The PhD program in business administration with a specialization in marketing is designed for full-time study. The program consists of 21 semester hours of marketing course work, 12 semester hours in a minor area, six semester hours in a support area, and 24 semester hours of "common body of knowledge" course work covering all other business disciplines. A personalized program may be designed to fit the research and teaching interests of each student. Students should plan on spending two to three academic years (fall, spring, and summer) in completing course work. Both written and oral comprehensive examinations are required upon completion of course work. Each PhD candidate is also required to design, implement, and complete an original dissertation under the supervision of a marketing faculty member. Overall, the PhD program normally requires four years to finish.

    Admission

    Admission is based on a number of factors, including the applicant's record, scores on standardized admission tests, career objectives, a commitment to an intellectually demanding program of study, letters of recommendation, the applicant's overall standing compared with other students, and the number of vacancies in the program in a given year. Minimum standards for consideration include: a grade point average of at least 3.4 in the most recently completed 60 hours of work, a GMAT score of 600, and strong recommendations from individuals who have had the opportunity to observe the applicant's interest, ability, and commitment to a career of scholarship.

    Financial Assistance

    Graduate assistantships are generally awarded to all students accepted into the program and may be renewed for four consecutive years, assuming satisfactory progress is made toward completion of the degree. Students are assigned to a faculty member for 20 hours of work per week. Assistantship duties may include library work, assistance in grading, data entry and computer analysis of data sets, and working with a faculty member on a specific research project aimed at producing a publishable manuscript. During the second and third year, students are typically required to teach sections of a marketing course, depending on interests and ability. Exceptional students will be considered for the Alvin C. Burns Fellowship, which includes a $20,000 stipend and tuition waiver.