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| JUDITH ANNE GARRETSON FOLSE
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''Spokes-Characters: Creating Character Trust and Positive Brand Attitudes.'' Journal of Advertising, 33, 2, 2004: 25-36. Judith Anne Garretson and Ronald W. Niedrich.
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''Cause Related Marketing: The Influence of Donation Proximity and Message Framing Cues on the Less Involved Consumer.'' Journal of Advertising, 36, 4, 2007: 19-33. Stacy Landreth Grau and Judith Anne Garretson Folse.
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''The Moderating Influence of Consumers’ Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns.'' Journal of Advertising, 39, 2, 2010: 35-50. Andrea Tangari, Judith Anne Garretson Folse, Scot Burton and Jeremy Kees.
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''Highly Coupon and Sale Prone Consumers: Seeking to Understand Benefits Beyond Price Savings.'' Journal of Advertising Research, 43, 2, 2003: 162-172. Judith Anne Garretson and Scot Burton.
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''The Strategic Implementation Process: Evoking Strategic Awareness Through Communication.'' Journal of Business Research, 55, 4, 2000: 301-310. Co-authored with Molly Rapert and Anne M. Velliquette.
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''The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications.'' Journal of Marketing, 64, 4, 2005: 118-132. Judith Anne Garretson and Scot Burton.
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''Cause-Related Marketing: An Exploratory Study of Campaign Donation Structure Issues.'' Journal of Nonprofit and Public Sector Marketing, forthcoming 2006. Co-authored with Stacy Landreth and Julie Pirsch.
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''Alcoholic Beverage Sales Promotion: An Initial Investigation of the Influence of Warning Messages and Brand Characters on Those Above and Below the Legal Drinking Age.'' Journal of Public Policy and Marketing, 17, 7, 1998: 35-47. Judith Anne Garretson and Scot Burton.
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''Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Disease-Related Risks, and Trust.'' Journal of Public Policy and Marketing, 19, 2, 2000: 213-227. Co-authored with Scot Burton.
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''Expressions of Gratitude in Disaster Management: An Economic, Social Marketing and Public-Policy Perspective on Post-Katrina Campaigns.'' Journal of Public Policy and Marketing, forthcoming 2011. Randle D. Raggio and Judith Anne Garretson Folse.
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''Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions.'' Journal of Retailing, 86, 4, 2010: 295-309. Judith Anne Garretson Folse, Ronald W. Niedrich and Stacy Landreth Grau.
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''Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Differences and Similarities.'' Journal of Retailing, 78, 2, 2002: 91-99. Judith Anne Garretson, Dan Fisher and Scot Burton.
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''Search Regret: Exploring its Antecedents and Consequences.'' Journal of Retailing, 82, 4, 2006: 339-348. Kristy E. Reynolds, Judith Anne Garretson Folse, Michael A. Jones.
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''Gratitude Works: Its Impact and the Mediating Role of Affective Commitment.'' Journal of the Academy of Marketing Science, 37, 4, 2009: 455-469. Randle D. Raggio and Judith Anne Garretson Folse.
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''A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates.'' Journal of the Academy of Marketing Science, 26, 4, 1998: 293-306. Co-authored with Scot Burton, Donald R. Lichtenstein and Richard G. Netemeyer.
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''Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions.'' Journal of the Academy of Marketing Science, 27, 4, 1999: 470-480. Co-authored with Scot Burton and Anne M. Velliquette.
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| ELI JONES
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''The Role of Overload on Job Attitudes, Turnover Intentions, and Salesperson Performance.'' Journal of Business Research, 60, 7, 2007: 1-17. Eli Jones, with Lawrence Chonko, Deva Rangarajan, and James Roberts.
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''Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy.'' Journal of Marketing, 74, 2010: 61-76. Eli Jones, with Frank Fu, Keith Richards and Douglas Hughes.
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''Managing the Drivers of Organizational Commitment and Salesperson Effort: An Application of Meyer and Allen's Three-Component Model.'' Journal of Marketing Theory and Practice, 17, 4, 2009. Eli Jones, with Frank Q. Fu, and Willy Bolander.
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''Key Account Management: Adding Elements of Account Fit to an Integrative Theoretical Framework.'' Journal of Personal Selling and Sales Management, 29, 4, 2009. Eli Jones, with Keith Richards.
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''The Motivation Hub: Effects of Goal Setting and Self-Efficacy on Effort and New Product Sales.'' Journal of Personal Selling and Sales Management, 29, 3, 2009. Eli Jones, with Frank Fu and Keith Richards.
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''Product Innovativeness, Customer Newness, and New Product Performance: A Time-Lagged Examination of the Impact of Salesperson Selling Intentions on New Product Performance.'' Journal of Personal Selling and Sales Management, 28, 4, 2008: 351-364. Eli Jones, with Frank Q. Fu, and Willy Bolander.
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''Developing a Strategic Framework of Key Account Performance.'' Journal of Strategic Marketing, 17, 3-4, 2009: 221-235. Eli Jones with Keith Richards, Diane Halstead, and Frank Fu.
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''Examining the Effect of Salesperson Service Behavior in a Competitive Context.'' Journal of the Academy of Marketing Science, 35, 2007: 603-616. Eli Jones, with Michael Ahearne, and Ronald Jelinek.
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''Technology Use on the Front Line: A Longitudinal Analysis of How Technology Enhances Individual Performance.'' Journal of the Academy of Marketing Science, 35, 2007: 101-112. Eli Jones, with Suresh Sundaram, Andrew Schwarz and Wynne Chin.
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''High Touch through High Tech: The Impact of Salesperson Technology Usage on Customer Satisfaction and Salesperson Performance.'' Management Science, 54, 2008: 671-685. Eli Jones, with Michael Ahearne, Adam Rapp, and John Mathieu.
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| RONALD W. NIEDRICH
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''A Framework for Monitoring Customer Satisfaction: An Empirical Illustration.'' Industrial Marketing Management, Vol. 28, No. 3, 1999: 231-243. Subhash Sharma, Ronald W. Niedrich, and Greg Dobbins.
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''Spokes-Characters: Creating Character Trust and Positive Brand Attitudes.'' Journal of Advertising, Vol. 33, Summer, 2004: 25-36. Judith A. Garretson and Ronald W. Niedrich.
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''The Impact of the Number of Scale Points, Dispositional Factors, and the Status Quo Decision Heuristic on Scale Reliability and Response Accuracy.'' Journal of Business Research, 58, 11, 2005: 1516-1524. Danny Weathers, Subhash Sharma and Ronald W. Niedrich.
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''The Influence of Seller Strategy on the Winning Price in Online Auctions: A Moderated Mediation Model.'' Journal of Business Research, 62, 1, 2009: 22-30. Kristy E. Reynolds, James H. Gilkeson, and Ronald W. Niedrich.
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''Reference Price and Price Perceptions: A Comparison of Alternative Models.'' Journal of Consumer Research, Vol. 28, December, 2001: 339-354. Ronald W. Niedrich, Subhash Sharma, and Douglas H. Wedell.
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''Assessing Three Sources of Misresponse to Reversed Likert Items.'' Journal of Marketing Research, 45, 1, 2008: 116-131. Scott D. Swain, Danny Weathers, and Ronald W. Niedrich.
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''Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice.'' Journal of Marketing Research, 46, 5, 2009: 693-702. Niedrich, Ronald W., Danny Weathers, R. Carter Hill, and David R. Bell.
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''The Dimensional Stability of the Standards Used in the Disconfirmation Paradigm.'' Journal of Retailing, 81, 1, 2005: 49-57. Ronald W. Niedrich, Elena Kiryanova, and William C. Black.
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''Cause-Related Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions.'' Journal of Retailing, 86, 4, 2010: 295-309. Folse, Judith Anne Garretson, Ronald W. Niedrich, and Stacy Landreth Grau.
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''The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model.'' Journal of the Academy of Marketing Science, 36, 3, 2008: 309-321. Ronald W. Niedrich and Scott D. Swain.
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''The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated Effects Model.'' Journal of the Academy of Marketing Science, 31, Fall, 2003: 468-480. Ronald W. Niedrich and Scott D. Swain.
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| JIANAN WU
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''How Well Do Shopbots Represent Online Markets? A Study of Shopbots’ Vendor Coverage Strategy.'' European Journal of Information Systems, 19, 2010: 257–272. Allen, Gove and Wu, Jianan.
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''The Role of Online Seller Reviews and Product Price on Buyers’ Willingness-To-Pay: A Risk Perspective.'' European Journal of Information Systems, forthcoming, 2012. Wu, Jianan and Edgardo Ayala.
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''A Two-Stage Model of Promotional Performance of Pure Online Players.'' Information Systems Research, 16, 4, 2005: 334-351. Wu, Jianan, Victor J. Cook, Jr., and Edward C. Strong.
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''Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and other Search Attributes.'' International Journal of Research in Marketing, 17, 1, 2000: 55-78. Degeratu, Alex, Arvind Rangaswamy, and Jianan Wu.
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''The Joint Spatial Representation of Multiple Data Sets Collected in Marketing Research.'' Journal of Marketing Research, 38, 2, 2001: 244-253. DeSarbo, Wayne S. and Jianan Wu.
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''A Fuzzy Set Model of Search and Consideration with An Application to An Online Market.'' Marketing Science, 22, 3, 2003: 411-434. Wu, Jianan and Arvind Rangaswamy.
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