RANDLE D. RAGGIO

RECENT CONFERENCES AND PRESENTATIONS:

2008 Summer AMA: San Diego, CA, August 8-11, 2008
Gratitude Works: The Impact of ‘Thank You’ From Post-Katrina Louisiana
with Judith Anne Garretson Folse
Please contact Randy for a copy of the presentation

Gratitude in the Relationship Marketing Paradigm
with Anna Green Walz, Mousumi Bose, and Judith Anne Garretson Folse
Please contact Randy for a copy of the presentation
 

2006 MSI Conference on Marketing Metrics and Marketing Performance:  Boston, MA, December 6-8, 2006
Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs Into Brand and Attribute Sources
with Bob Leone
Conference Summary

2006 Winter AMA: St. Petersburg, FL, February 17-20, 2006
Brand Equity, Customer Equity, and Brand Value – Past and Future  
with Bob Leone
Conference Downloads