RANDLE D. RAGGIO
Managed student-led projects for
undergraduate Marketing Management (4451) and MBA Brand Management (7300)
courses with the following companies:
Community Coffee Company
Gulf South Animated Motion Technologies
Louis DeAngelo’s Casual Italian Dining
Louisiana Public Broadcasting
Marketing with Trivia
Woman’s Center for Wellness (Woman’s Hospital)
The Bubble Thing:
Developed a TV test market for product distributed nationally at Toys R Us and Bed, Bath & Beyond. Selected Dallas, TX as test city, produced :30 TV spot, arranged media buy, coordinated with inventor to ensure product was available on the shelves during test, coordinated test evaluation and follow-up.
here for Bubble Thing QuickTime movie.
Pac Mor Bag
Consulted on product development, marketing strategy and
promotion/selling plan for innovative, patented bag concept with applications in
athletic, outdoor, travel, baby, and athletic equipment markets.