RANDLE D. RAGGIO

CONSULTING:

Managed student-led projects for undergraduate Marketing Management (4451) and MBA Brand Management (7300) courses with the following companies:

         Community Coffee Company
         Gulf South Animated Motion Technologies
            Louis DeAngelo’s Casual Italian Dining
            Louisiana Public Broadcasting
            Marketing with Trivia
            Mockler Beverage
            OnTour
            Printed BIG
            Woman’s Center for Wellness (Woman’s Hospital)

The Bubble Thing:

Developed a TV test market for product distributed nationally at Toys R Us and Bed, Bath & Beyond.  Selected Dallas, TX as test city, produced :30 TV spot, arranged media buy, coordinated with inventor to ensure product was available on the shelves during test, coordinated test evaluation and follow-up.

Click here for Bubble Thing QuickTime movie.
 

Pac Mor Bag

Consulted on product development, marketing strategy and promotion/selling plan for innovative, patented bag concept with applications in athletic, outdoor, travel, baby, and athletic equipment markets.