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Randy Raggio

RAGGIO QUOTED IN BUSINESSWEEK

September 8, 2009

Randy Raggio, an assistant professor in LSU’s Department of Marketing, was quoted extensively in a BusinessWeek article regarding federal bailouts and relationship marketing.

“A show of gratitude is a significant driver of relationships in business,” Raggio was quoted as saying.

The article, “Government Bailout Thank-You Notes”, ran in the June 13, 2009 issue of BusinessWeek magazine and can be viewed online at http://www.businessweek.com/magazine/content/09_28/c4139btw807476.htm.

Wendy Osborn Luedtke
LSU E. J. Ourso College of Business
225-578-8865

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